Hike, a mobile application born out of India, is one of the fastest growing messaging app in the world of apps. And it has reached another milestone of 15 million users. Bharti SoftBanks Holdings (BSB) launched this app in the year 2012 and just under two years it has become very famous among the users.
Creator of the app, Kevin Bharti Mittal said that the app was seeing great traction amongst the youth and those under the age of 25 made up over 80% of our user base.
In a press release he also said that "Despite the proliferation of instant messaging apps in India, hike is
growing faster than ever. We’ve observed that the youth, today, want to
move away from mass platforms to a place where they can express more,
within a closer set of friends. Hike is that destination."
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| Last Seen Feature |
The app has bolted it's way to the top among the youth due to some of it's amazing features. The ‘Last Seen Privacy’ option is one of them where one can choose to share their ‘Last Seen’ and ‘Status Updates’ with a chosen set of friends. The app also allows user's to connect with their friends who are, at that moment, offline via SMS. This feature is known as 'Hike Offline'.
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| Hike Offline Feature |
Hike has got some Indian,as it expected to have, as it provides localized sticker packs such as ‘Things Indians Say’ and a playful Bollywood pack. Kevin also said that 90% of the app users are Indians making it one of the most used app in India......
Creator of the app, Kevin Bharti Mittal said that the app was seeing great traction amongst the youth and those under the age of 25 made up over 80% of our user base.
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