Eyeing the rising market of the smartphones, Microsoft has launched its new Lumia phone Lumia 535. The most shocking thing about the launch of this phone is that this Lumia phone does not bear the name of the iconic brand Nokia.
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This doing of Microsoft may shock most of the world as till now we have not seen Lumia phones without the branding of Nokia. But this is not something that is not digestible.
After acquiring the Finnish telecoms company's devices unit earlier this year for $7.2 billion, it was just a matter of time to see Microsoft throw Nokia out. This all has been done by Microsoft to push themselves deep into the smartphone market. And this will make them quite a standout because the Lumia 535 is something that will be in the market for a long time.
Now, lets talk about the phone. Lumia 535 is available in both Single Sim and Dual Sim versions. Both the phones are priced at $136 (110 euro) excluding the taxes and carrier subsidies. The exact amount will come to light after the phone is in the market.
According to Microsoft, Lumia 535 will reach the 'key-markets' in November. While not sharing the complete list of countries in which the phone will be launched, it did share that China, Hong Kong, and Bangladesh will receive the devices first.
Microsoft is also calling this phone its "5x5x5" smartphone, as it features a 5" screen, 5 megapixel front and rear camera. The front 5 megapixel wide angle camera, same as Lumia 730 and 735, is something which favors the growing "Selfie" trend of the young generation. The rear facing camera also has flash support.
The specifications are as follows :
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On the software side, the Lumia 535 is a typical Windows phone. It runs Windows Phone 8.1 with Lumia Denim (Cortana is present), and comes with the usual Microsoft software including Skype, Office editing (Word, Excel, and PowerPoint), Outlook, OneNote, and OneDrive. The devices will be sold in bright green, bright orange, white, dark grey, cyan, and black.
"What seems to be a boon can also become a sin". So lets wait and see what this new launch will bring for Microsoft......
.jpg)
This doing of Microsoft may shock most of the world as till now we have not seen Lumia phones without the branding of Nokia. But this is not something that is not digestible.
After acquiring the Finnish telecoms company's devices unit earlier this year for $7.2 billion, it was just a matter of time to see Microsoft throw Nokia out. This all has been done by Microsoft to push themselves deep into the smartphone market. And this will make them quite a standout because the Lumia 535 is something that will be in the market for a long time.
Now, lets talk about the phone. Lumia 535 is available in both Single Sim and Dual Sim versions. Both the phones are priced at $136 (110 euro) excluding the taxes and carrier subsidies. The exact amount will come to light after the phone is in the market.
According to Microsoft, Lumia 535 will reach the 'key-markets' in November. While not sharing the complete list of countries in which the phone will be launched, it did share that China, Hong Kong, and Bangladesh will receive the devices first.
Microsoft is also calling this phone its "5x5x5" smartphone, as it features a 5" screen, 5 megapixel front and rear camera. The front 5 megapixel wide angle camera, same as Lumia 730 and 735, is something which favors the growing "Selfie" trend of the young generation. The rear facing camera also has flash support.
The specifications are as follows :
- Processor: Qualcomm Snapdragon 200 (MSM8212) 1.2 GHz quad core processor
- Memory: 1GB RAM, 8 GB internal mass memory + up to 128 GB Micro SD & 15GB free OneDrive cloud storage
- Display: 5-inch qHD, (960*540; 16:9) IPS, Gorilla Glass 3, capacitive touchscreen, 220ppi
- Primary Camera: 5 MP AF f/2.4, FWVGA 864*480 for video recording & video playing
- Flash: Yes
- Secondary Camera: 5MP Fix Focus
- Connectivity: BT4.0+LE, Micro USB 2.0, micro SIM; 3.5mm AHJ; WIFI802.11(2.4GHz b/g/n)
- Sensors: GPS, A-GPS, Accelerometer, Proximity, Ambient Light Sensor
- Audio: 3.5 mm AV connector (AHJ), Single mic with noise reduction, Mono speaker, FM Radio
- Dual Band SS & DS: GSM/EDGE: 850/900/1800/1900 MHz, WCDMA: 1, 8, (900 / 2100 MHz), No Rx Div
- Quad Band SS & DS: GSM/EDGE: 850/900/1800/1900 MHz, WCDMA: 1, 2, 5, 8, (850/900/1900/2100 MHz), No Rx Div
- Battery: 1905 mAh (BL-L4A) removable...... (credits: venturebeat.com)
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On the software side, the Lumia 535 is a typical Windows phone. It runs Windows Phone 8.1 with Lumia Denim (Cortana is present), and comes with the usual Microsoft software including Skype, Office editing (Word, Excel, and PowerPoint), Outlook, OneNote, and OneDrive. The devices will be sold in bright green, bright orange, white, dark grey, cyan, and black.
"What seems to be a boon can also become a sin". So lets wait and see what this new launch will bring for Microsoft......
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