Tuesday, May 21

Apple Corp. getting behind Google Inc. in Inovation & Market Share.....

Google Inc. is not shy of telling people what it is working on. It gives the company an opportunity to get people's feedback and make sure that the development is pursuing in the right direction.





Apple Inc. has been ruling the tech world from almost a decade. But now it seems that it's ruling reign is in great jeopardy because other tech giants are moving ahead in the race. According to IDC’s latest ranking of smartphone operating systems, the market share of Android smartphones increased to 75 percent in 1st quarter of 2013 from 59.1 percent in the same period of 2012. In contrast, iOS market share went down from 23 percent to 17.3 percent in the same period. "Apple Inc. ruled the hearts of millions by creating the smartphone craze since 2007, but the feel and look of iPhones has remained almost similar to its original version", says Darcy Travlos of Forbes.



If we a decade back, we will see that Apple Inc. was a niche company in market ruled by DELL Inc. & IBM Corporation. Then it started to take on IBM, DELL & Sony Corp. & the

Apple Inc. doesn't seem to invest much in R&D to keep with the competitive market. YCharts ranked Apple Inc. at 21st place in terms of R&D spending over the past 12 months, while Google Inc. came in at 7th place. Even companies like Ericsson (#17) and QUALCOMM Inc.(#19) were ahead of Apple Inc.. The Tim Cook-led company allocated only $3.9 billion to R&D or future growth, compared to the #1 company, Intel Corp. with an R&D budget of $10.3 billion.


Apple’s Upcoming Product Lineup:

Though Apple Inc. has always been in shut up mode about its upcoming products, most new products have been known to markets, through blog posting and manufacturer leaks. The new products Apple Inc. is expected to launch in the next 12 months are a television, a smartwatch and iPhone 5S. Now iPhone 5S doesn't seem to bother people much as many other high processing phones are getting launched every week. Analysts believe that Apple Inc. might have missed its television opportunity as other electronics giants have made significant improvements in Internet connectivity and user interface. The only thing creating buzz is the smartwatch. If the company doesn’t launch it soon, it may miss this opportunity too.

Google: The Innovation Hub

As far as innovation is concerned, the search engine giant seems to be totally active. Google Play is challenging iTunes. It has developed highly affordable Chromebooks. The company is working on its own fiber network. Google Inc. is streaming music, offering cloud services, developing Google Glass, and a self-driving car. The company is rapidly covering a great part of Apple's market of laptops, smartphones & accessories.

Markets are different from what they used to be a decade ago. So, Apple Inc. has to take a different approach to delight customers, otherwise it may lose its consumer base. Apple Inc. needs to use a part of its huge cash boosts to push it's innovation and bring exciting new products to market.




iPhone maker won the battle. It was not all, as Apple Inc. then set it's sight's on heavyweights in mobile making field like nokia corp., Motorola & Ericsson. Apple was not going to lose this thing, as it came at top of all three of them. But the biggest thing that it made was dismissing Google Inc. as just a search engine company.

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