Wednesday, May 22

Intel New CEO Renders A Complete Make-over Of the Company.....




Intel's history has not seen many CEO's, but all the 5 CEOs were a positive aspect for the company. And now their is the new CEO on the scene i.e. Brian Krzanich. Krzanich has spent much of his career at Intel, joining the company back in 1982 as a process engineer. He moved up the ranks of Intel's manufacturing divisions, before being appointed COO in January 2012. And now has become the sixth CEO of Intel Corp.

"I am deeply honored by the opportunity to lead Intel," said Krzanich in a prepared statement. "We have amazing assets, tremendous talent, and an unmatched legacy of innovation and execution. I look forward to working with our leadership team and employees worldwide to continue our proud legacy, while moving even faster into ultra-mobility, to lead Intel into the next era."

Brian Krzanich wasted no time making changes at the company, putting forth the concept & creation of a "new devices" business unit and announcing a push to develop marketable mobile chipsets faster.





He also sent a memo to all the employees outlining "a sweeping company reorganization," according to Reuters. Intel spokesman Chuck Mulloy confirmed the basic details of the Reuters report to PCMag, including the existence of the memo.

The "new devices" unit—the name is a working unit, according to Mulloy, which will be headed by former Apple and Palm executive Mike Bell. Bell's team will be charged with "future-casting" markets for Intel products. "Right now, that means making Intel more competitive with Qualcomm and others in smartphones and tablets, but the unit will be focused on "more than just mobile," Mulloy added.

Krzanich, who last week officially succeeded Paul Otellini as the sixth CEO in Intel's history, will be directly responsible for the company's client and datacenter businesses, currently under Intel Architecture Group's (IAG) general manager Dadi Perlmutter. IAG division heads will now report directly to Krzanich and Perlmutter will work with the new Intel CEO to "map out how that re-organization happens."

It wasn't clear what the veteran Intel executive would do following the transition, but Reuters quoted an unnamed source as saying that Perlmutter and Krzanich would "define his next significant contribution at Intel."

The new CEO will also oversee Intel's legal and financial operations, with Intel Capital now reporting to CFO Stacy Smith instead of directly to the CEO, as the arrangement was under Otellini.

Meanwhile, new Intel president Renee James takes over Intel's global manufacturing operations, which were managed by Krzanich prior to his assumption of the CEO position. James will continue to have a hand in Intel's software and security businesses.

Mulloy stressed that James "works for Brian," dispelling what he said was a perception that Krzanich and James had equal roles in the new Intel hierarchy.

Patrick Moorhead, the principal analyst for Moor Insights & Strategy, seemed preety assumed & said he was very "impressed with how quickly" Krzanich reorganized the executive staff.

"I saw a few significant themes come out. First, as I have predicted, Intel will stop at nothing to be successful in mobile and Internet-of-Thing devices, even if it means designing and selling them under the Intel brand. Secondly, Krzanich removed a layer between him and the business units and that indicates the desire to accelerate the speed of decisions," Moorhead said.

Krzanich's memo and an earlier presentation to Intel shareholders stressed his commitment to moving quickly to keep up with "a rapidly changing industry."

"As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn, and then make adjustments in order to keep pace with a rapidly changing industry," the memo said.

"The primary & most important objective now is to move faster, not just with the Intel architecture, not just with mobile, but across the entire company and to be able to move faster into markets as we see them develop,"."This restructuring could change, in fact. It's iterative. If it's not working, the idea is to move faster and change it so it does work."

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