Wednesday, October 16

Facebook Acquires Mobile App Analytics Startup Onavo.........

We all know that Facebook is the biggest social network of the world and it's never out of news. And this time it has agreed to sign a deal worth more than $150 million. So we can imagine how big it is. Now, you all would be thinking for what on earth has Facebook spent this much money? And for this question the answer is
Onavo.

Onavo, an Israeli startup that specializes in mobile applications. It has about 40 employees and was founded in 2010. They are also the developer of an award-winning mobile utility app. The main apps they develop are for managing and optimizing mobile data services. Onavo’s data compression helps smartphones cut data consumption as much as 80 percent.

Facebook made this deal as part of its plans to increase Internet access for billions of people worldwide. Their plan, which is named as Internet.org initiative, is a global partnership among technology giants, nonprofits, and local communities to try to bring the Web to the remaining two-thirds of the worldwide population with no Internet access. Internet.org partners include Ericsson, Opera, Nokia, Qualcomm, and Facebook.

“Onavo will be an exciting addition to Facebook,” Facebook said in an e-mailed statement today.
“We expect Onavo’s data compression technology to play a major role in our mission to connect more people to the Internet, and their analytic tools will help us provide better, more efficient mobile products.”

The company will retain its Israeli offices. This marks the first time Facebook will run a research and development center in Israel. Facebook had already purchased two other Israeli tech companies: Snaptu and Face.com.

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